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What
Children’s Health Education Center invited state high schools to compete to raise awareness of teen driving and safety issues. Twelve schools in Wisconsin were selected to develop a multimedia advertising campaign using Ford’s Driving Skills for Life program as a foundation. Awards included cash prizes, non-cash incentives, and publicity for their schools.
The winners have been announced (45KB pdf). They are:
Seymour Community High School, First Place and $1000
Project: DVD that used interviews with law enforcement, EMS, and students who were saved by seat belts, as well as suggestions other schools could use to develop a program.
Germantown High School, Second Place and $750
Project: DVD focusing the consequences of a crash after drinking and driving which used footage from a mock crash conducted in their community.
DC Everest High School, Third Place and $500
Project: Video PSA and commentary that addressed the role of parents, elected officials, educators, and other community members as partners in reducing teen driving deaths.
Bay Port High School, Runner Up and $200
Project: Computer-based driving game.
Iola-Scandinavia High School, Runner Up and $200
Project: Interactive PowerPoint presentation focusing on alcohol and driving.
Platteville High School, Runner Up and $200
Project: DVD organized around a prom theme, focusing the consequences of a crash.
Slinger High School, Runner Up and $200
Project: Youtube video focusing on the dangers of text messaging while driving.
This project is funded through a grant from Ford Motor Company, the Wisconsin Department of Transportation, and additional funding through National Highway Traffic Safety Administration.
Why
Motor vehicle crashes are the No. 1 cause of teen deaths. In fact, Wisconsin is the fourth deadliest state in the country for teen driving crashes. While the national average from 2004-2005 declined, Wisconsin’s rate of teen driver fatalities increased.
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